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As receptive language matures before expressive, so is the case of what we expect versus how we act. They are hinged on old methods of communicating because that is how we are conditioned. Our business communication tools are not representative of the new now. Our current set of tools doesn’t fit the nature of how quickly we move and need to make decisions. Disconnect is widespread in business and impacts productivity. We are constantly chasing a chain of emails, phone calls and voicemails, often to just make one decision or give a simple approval to keep things moving forward.
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To get information in the new now, business users must always be connected and be able to differentiate between everything coming their way, whether it is data (social networks), information (collaboration networks), or knowledge (business networks). So the challenge in the “new now” really becomes one of connectivity and attention. Now has gone from within a week, to within a day, to within an hour, and sometimes even to within seconds. Over the years “Right Away”, or “Now”, has gotten a lot shorter, a lot denser and a lot faster. Getting this important information “right away” is an even bigger challenge. In business, it has always been a challenge to get all the information needed to make good decisions. 21st century so far is about the present. In the 20th century, society in general became obsessed with the future, industry, technology which is reflected in the pace of inventions that happened. Prior to 20th century the society was generally pre-occupied with the past – studying history, classics, way of education and reflecting on the past.